Nicki Minaj is the face of H&M’s holiday campaign. The rapper posted a sneak peek on her Instagram with the following caption: “All new @hm Holiday Campaign shot in Scotland. Stay tuned.”
The news doesn’t come as a surprise to those who’ve been following the rapper’s fashion moves. Earlier this year, the singer donned an H&M gown on the MET Gala red carpet and revealed in an interview that she had a “special collaboration” coming out with the brand this fall. Neither Minaj nor the Swedish fast-fashion retailer made any further comments until now. The music maven is one of several other artists who’ve worked with H&M. The Weeknd teamed up with the brand to create his second collection earlier this fall.
It seems like the fashion stars are aligning in Minaj’s favor this year. Earlier this fall, the rapper appeared at the front rows of several fashion shows such as Oscar de la Renta and Monse during New York Fashion Week. She also performed for Philipp Plein and even shouted him out for including models of color on his runway.
It looks like the rapper is taking her love for fashion a step further and we can’t wait for what’s next!