If you’ve been scrolling through skincare TikTok lately, chances are you’ve come across the term “skin flooding.”
This viral trend promises deep hydration, dewy skin, and a smooth, healthy glow, but how does it work for Black skin specifically?
Dermatologists say it can be transformative when done correctly, but using the wrong products or techniques may lead to irritation, clogged pores, or an ashy finish.
At its core, skin flooding is all about layering hydration. The process involves applying lightweight, water-based products first, like essences or hydrating serums, then sealing everything in with richer moisturizers or oils. This helps the skin retain water, strengthens the moisture barrier, and creates that plump, radiant look. For Black women, whose skin naturally tends to be drier due to lower ceramide levels, this technique can be especially beneficial.
However, the key to success lies in the ingredients and the order. Dermatologist Dr. Adeola Oladipo explains, “Start with damp skin, it helps active ingredients absorb better.” Step one: spritz a gentle toner or mist infused with humectants like glycerin or hyaluronic acid. Step two: layer a hydrating serum with niacinamide or panthenol to calm and smooth the complexion. Finally, step three: lock it all in with a creamy moisturizer or facial oil containing shea butter, squalane, or ceramides. These emollients prevent moisture loss and keep skin supple.
For those with oily or acne-prone skin, balance is key. Opt for lightweight, non-comedogenic formulas and avoid over-layering, which can lead to congestion. “The goal isn’t greasiness, it’s hydration,” says Dr. Oladipo. “You want your skin to feel nourished, not suffocated.”
Another important tip for Black women: watch out for ashy or dull residue that can appear if products don’t fully absorb. To prevent this, gently pat in each layer instead of rubbing and give your skin time to absorb before moving to the next step.
Done right, skin flooding can enhance elasticity, even tone, and amplify your natural glow, without irritation. It’s a reminder that glowing skin doesn’t have to come from harsh actives or over-exfoliation. Sometimes, all your complexion really needs is water, care, and consistency.
