Netflix has tapped marketing whiz Bozoma “Boz” Saint John as its new Chief Marketing Officer.
Saint John, who has been working as CMO over at Endeavor Global Marketing since 2018, will be terminating her role at the company before she begins her new reign with the streaming giants.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers,” said Netflix Chief Content Officer Ted Sarandos in a statement.
Saint John has worked for several notable corporations, including Uber, Apple Music/Beats and PepsiCo.
Saint John also addressed her hot new gig, saying, “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
Her arrival marks the exit of Jackie Lee-Joe, who has been in the role at Netflix for less than a year. Lee-Joe says there’s no hard feelings.
“I’m so proud to have led this team and all that we have achieved together during such an extraordinary time, fostering conversations about our films and shows that brought people together all around the world,” Lee-Joe said.
Sarandos mirrored Lee-Joe’s sentiment, adding, “Everyone at Netflix is grateful for Jackie Lee-Joe’s contributions and we wish her all the best.”
