When it comes to flawless glam, Ash K. Holm is the name behind some of Hollywood’s most iconic faces. From Kim Kardashian to Ariana Grande, Holm’s signature looks have lit up red carpets, magazine covers, and Instagram feeds alike. But what sets her apart isn’t just her star-studded clientele—it’s her ability to make high-glam beauty feel accessible. In a recent sit-down, Holm shared her go-to beauty secrets—and you might be surprised by how simple they are.
First things first: skincare is non-negotiable. “Good makeup starts with good skin,” Holm emphasizes. Her prep routine always includes a hydrating serum, followed by a moisturizer with a luminous finish. One of her top tips? Don’t skip eye cream. “It helps concealer sit better and keeps the under-eye area looking fresh.”
When it comes to foundation, Holm swears by lightweight, buildable formulas. “You don’t need a heavy base to look flawless,” she says. Her trick is applying foundation only where it’s needed, then blending it out with a damp beauty sponge. “Let your skin breathe—it’s more modern, more real.”
For contouring, Holm keeps it soft and strategic. “It’s not about carving out cheekbones anymore,” she explains. Instead, she opts for cream products that melt into the skin for a natural sculpt. “Blend upwards—it lifts the face.”
One of Holm’s favorite beauty hacks is the power of a good brow. “Brows frame the face,” she notes. Her technique? Light strokes using a fine-tip pencil to mimic real hairs, then setting everything with a clear gel. “Messy, brushed-up brows are youthful and effortless.”
And of course, no Ash K. Holm look is complete without her signature glow. She prefers cream highlighters for a dewy, skin-like finish. “Tap it on the high points—cheekbones, bridge of the nose, Cupid’s bow. Less is more.”
What’s refreshing about Holm’s approach is its intentional simplicity. “You don’t need a million products,” she says. “You just need the right ones—and the right technique.”
In a world of over-complicated beauty routines, Ash K. Holm offers a welcome reminder: less really can be more.
