Trying to find the right shade of foundation can be hard, especially for women of color so it’s no secret that shopping for that perfect tone to match is challenging. That’s one of the many reasons why Rihanna‘s Fenty Beauty is inspiring. Ever since the release of the pop singer’s beauty line, the 40 shades has been the main topic of everyone’s discussion. Since its debut, the Navy has been super excited about the different shades ranging from tones to match women who are albino to women who are dark skinned.
Now some of us may not have known that other make brands include a variety of tones but what makes Fenty Beauty different is the effort the brand puts forward to promote diversity, which can make competitors a little salty. One brand in particular who’s been envious is Make Up Forever.
The beauty giant posted a photo on Instagram with the caption: “40 shades is nothing new to us – – Since 2015, the#ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone. . .
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40 shades is nothing new to us -👄- Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone. . .
#makeupforever #motd #lotd #makeupinspo #flawless #beyou #ultrahdgeneration
And you can best believe that Rihanna’s Navy was on it, and dragging the company for filth!
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TSRStaff: Thembi ( @ThembiTV_ ) _____________________________________ It's no secret that #Rihanna's #FentyBeauty has the whole beauty industry SHOOK right?! _____________________________________ When Rih dropped her makeup line, multiple beauty brands made it a point to subliminally post and showcase their darker shades 👀 . _____________________________________ Welp, up until yesterday, #MakeUpForever would've probably made it in a lot of people's fav makeup brands but chile … The brand's attempt at showcasing a diverse range of colors went left with the quickness!! _____________________________________ #MUFE took to social media to hit us with the 'we BEEN had 40 shades' line. If you haven't been sipping your tea — Fenty Beauty received a lot of praise about their foundation that comes in 40 shades ☕️ . _____________________________________ That being said, people went INNNN in their comments as they felt that the post was unnecessary. [SWIPE] to see what they said.
Now you can’t throw shade at RiRi and not expect her to clap back. The beauty maven wasted no time and responded with the comments “Still ashy” and “shook”.
Rihanna has proven to have the makeup industry shook with her revolutionary beauty line and this is only the beginning. We look forward to seeing what else Fenty beauty has in store for us.