Misty Copeland Is The New SpokesModel For Estee Lauder | @MistyOnPointe

by Yah Yah

Gorgeous Ballerina Misty Copeland has just announced that she is now the new spokesmodel for Estee Lauder‘s Modern Muse fragrance, and we couldn’t be happier for her!

The American Ballet Theatre‘s principle dancer’s Modern Muse campaign will debut in August 2017 and will cover digital, TV, in-store and print.

“I am so honored to represent Estée Lauder Modern Muse… My two passions are dance and giving back, and I love passing on knowledge to the next generation. I also have a strong connection to the scents I wear when I perform. The Modern Muse campaign is the perfect way to see another side of my story.” – Misty Copeland

We will be playing close attention. Watch the announcement below!

I’m so excited to announce that I’m the newest @EsteeLauder spokesmodel for #ModernMuse! #BeAnInspiration#EsteeAmbassadorpic.twitter.com/KSFRtzaduU

— Misty Copeland (@mistyonpointe) July 31, 2017

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