Entrepreneur and motivational speaker Felecia Hatcher is encouraging individuals to rethink how they approach their work by mastering what she calls the “four zones” — incompetence, competence, excellence, and genius.
In a recent Instagram post and video shared on April 25, 2025, Hatcher broke down the concept, emphasizing that achieving true fulfillment and financial success requires understanding and moving beyond your comfort zones.
“You need to dominate your four zones,” Hatcher said.
She described the zone of incompetence as tasks people perform poorly and should stop doing immediately. The zone of competence includes tasks one can handle but that many others can do better, urging people to delegate these as well.
Hatcher warned that staying in the zone of excellence—where individuals are good and recognized for their work—can still leave them feeling unfulfilled.
“Your zone of excellence is your comfort zone,” she explained. True transformation happens in the zone of genius, she said, where one’s unique skills, passion, and trust in themselves align to deliver extraordinary results. “It’s the thing that sets your soul on fire,” Hatcher added.
Through her messages, Hatcher continues her mission to empower entrepreneurs, creatives, and leaders to build lives and businesses that reflect their highest potential.
