Grammy-winning artist SZA has officially entered the beauty industry with the launch of her brand, Not Beauty, debuting a curated line of lip glosses inspired by her signature look.
The initial collection features three shades: “In the Flesh,” a warm nude; “Strawberry Jelly,” a vibrant pink; and “Quartz,” a subtle iridescent shimmer. Each gloss is priced at $23 and boasts a hydrating, non-sticky formula designed for long-lasting wear. The products are vegan, cruelty-free, and meet Sephora’s clean beauty standards.
SZA emphasized that Not Beauty was born out of a personal need rather than a desire to enter the cosmetics market. “Not Beauty wasn’t about me trying to enter the beauty market, it’s about me filling a need,” she shared. “It’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date.”
The brand’s packaging draws inspiration from nature, featuring wood textures and plant motifs, reflecting SZA’s connection to the natural world.
Fans can purchase the lip glosses exclusively at pop-up shops during SZA’s Grand National Tour, which kicks off on April 19. These pop-ups will be open to all fans, regardless of ticket status.
Looking ahead, SZA plans to expand Not Beauty’s offerings to include lip stains, liners, and creams, all inspired by her personal beauty routines.
With Not Beauty, SZA invites fans to experience her authentic approach to beauty, emphasizing functionality, quality, and self-expression.
