In a pointed message that has sparked online conversation, influencer and communications strategist Afnan Khalifa is urging her followers to rethink the popular adage, “time is money.”
According to Khalifa, this mindset doesn’t just undervalue time — it keeps people broke!
“Money is infinite, time is not,” Khalifa wrote in a post shared on her platform. “Stop chasing discounts and wasting your time doing things instead of resourcing them. Remember, money is just paper, but time… that’s all we got.”
In a video that accompanied the post, Khalifa dismantled what she called a “lie” that leads people into a cycle of exhaustion and poverty.
“If you believe time is money, you’ll sell hours of your life for pennies,” she said. “You’ll trade your irreplaceable time for replaceable cash.”
Khalifa’s message is centered on reframing time as a non-renewable asset, one that deserves greater protection than fleeting monetary gains.
She criticized what she termed a “scarcity mindset” — the idea that time should be spent laboring to save small amounts of money, rather than leveraged to build more meaningful wealth and freedom.
“The time-is-money mindset traps you in a cycle — working long hours, chasing discounts, wasting precious time to save a few dollars,” she explained. “Instead, value your time as your most precious asset. Invest it wisely and let money be the tool, not the goal.”
Khalifa’s take comes at a time when increasing numbers of entrepreneurs and thought leaders are encouraging a shift from hustle culture to intentional living.
“Time isn’t money. Time is life. Don’t trade your life away,” she concluded.
Her post has already garnered thousands of reactions from followers praising her bold perspective.
“Facts! I realized I as working so hard and it was millionaires working less than me were making way more. I knew it was time for a mindset change to work smarter and not harder
,” one person commented.
Afnan Khalifa is known for her no-nonsense insights on personal growth, branding, and mindset.
Her message is a timely reminder that while money can be earned, spent, and regained, lost time is a cost no one can afford.
