CurlCap has made history by becoming the first Black woman-owned apparel company to sell licensed Disney merchandise.
Britney Sade Crowell founded CurlCap, an apparel company that sells satin-lined, which are backless, to allow Black women to rock trendy headgear whilst maintaining their protective styles.
“I am truly honored to have this opportunity and I can thank you all for the support. I am truly grateful. It has not been easy but it has been worth it thus far. I’m so excited to see what’s next for us,” Crowell wrote on Instagram. To represent Black Hair Care in this way is a testament of my history and something I truly hold dear to my heart ❤️ I’m still a bit speechless. Thank you so much for being a part of history 🥲”
The motivation behind the innovative idea stemmed from Crowell’s struggle with psoriasis.
Psoriasis is a skin disease that causes a rash with itchy, scaly patches, most commonly on the knees, elbows, trunk and scalp. However, it can affect most areas of the body.
“I had psoriasis for a while,” Crowell said. “It was so abrupt. I was taking a shower and washing my hair. It was shedding so bad, no shampoo, no product, it was just water hitting my scalp.”
She then resolved to find a way to wear a cap whilst protecting her hair and scalp.
“Representation is very important,” she told the news station. “It’s why some people don’t wear their hair a certain way. Your natural state is beautiful just the way it is. You can be ready, have your rod set, have your twist out, of course you are a cute, you’re beautiful in your natural state.”
The CurlCaps feature Disney’s trademark Mickey and Minnie ears. CurlCap also has a “Wakanda Forever,” cap.
They are available to purchase at CurlCap.com for $29.99 each.