Supermodel Jasmine Tookes has entered the beauty industry with the launch of Brunel, a body care brand co-founded with former private equity investor Sabrina Castenfelt.
Debuting on May 15, 2025, Brunel aims to transform daily skincare routines into mood-enhancing wellness rituals, addressing the pervasive issue of beauty burnout.
Brunel’s inaugural collection, the Desert Muse Collection, features three body oils: Awakening, Renewal, and Golden Hour Glow. Each oil is crafted with high-performance ingredients like squalane, magnolia extract, ceramides, and vitamin C, designed to hydrate, tone, and firm the skin. The formulations also incorporate mood-elevating scents developed using IFF’s AI-powered Scentcube technology, targeting emotional effects such as confidence and relaxation.
Tookes, known for her radiant skin on the runway, emphasized the importance of intentional self-care in her beauty philosophy. “Beauty isn’t just about how we look, it’s about how we feel in our own skin,” she shared. This ethos is reflected in Brunel’s mission to reframe body care as a luxurious and essential wellness experience rather than a chore.
The brand’s name, derived from the French word “brun” meaning “brown,” pays homage to the grounding energy and tones of the earth, aligning with its nature-inspired elements. Brunel seeks to offer products that not only nourish the skin but also support emotional well-being, turning simple acts like applying body oil into full sensory rituals.
Brunel’s products are available exclusively at brunelbeauty.com, with prices ranging from $48 to $53. As the brand plans to expand into more wellness categories, Tookes and Castenfelt aim to create a comprehensive ecosystem supporting how people feel, not just how they look.
In an industry often focused on external appearances, Brunel stands out by prioritizing inner well-being, offering a fresh perspective on beauty that resonates with those seeking balance and self-connection.
