Nordstrom Launches A New Size Inclusive Way To Shop

by Yah Yah

Shopping can be frustrating at times. Whether it’s looking for those perfect shoes or that perfect top, trying to find that right item can be a nuisance. The most difficult thing about shopping is trying to find your size. If you are someone who (like myself) has a little extra loving around their waist than finding your size can be difficult.

Thankfully, Nordstrom is joining a list of other retail stores that will start including larger sizes. On Monday (October 2) the retailer called on top brands to include clothing that expands in sizes 14, 16, and 18 as well as including sizes 2 to 0. The luxury store also included that their “extending sizes” initiative will begin at the Westfield Century Mall in Los Angeles.

The extending sizes will start in the denim department, that will feature mannequins in varies sizes. Nordstrom stated the goal isn’t to eliminate the existing petite sizes or plus sizes but it to bridge the gap between the two.

“We recognize the opportunity to serve customers better by having more sizes,” said Tricia Smith, Nordstrom executive VP and general merchandise manager for designer, women’s and kids apparel. “Style and fashion apply to everyone. They’re not created for a limited group of sizes. We don’t view being size inclusive any differently than the need to be more inclusive across the board — whether it’s ethnicity, size or body type. In our opinion, petite and plus sizes shouldn’t be considered special categories. They’re just sizes.”

Nordstrom‘s plan to bridge the gap between sizes is great and hopefully, the retailer’s initiative inspires other stores to do the same.

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