The iconic singer has finally announced the date for her textured hair collection in a promotional video that holds more of a memorable moment for her fans.
Beyoncé’s hair has had a personality of its own after being shrouded in secrecy for many years.
Despite her mother, Ms Tina Knowleges, once mentioning that her daughter’s hair was long and healthy, many still doubted. especially when Blue Ivy’s hair had always been scrutinized for not being “mositurized” enough.
Now, fans see the infamous crème brûlée blonde tresses that Beyonce has been hiding under expensively curated wigs.
In an Instagram post where she announced the date for her haircare brand, the Renaissance creator added a piece of her private hair moments.
She captioned the brief but sweet commercial, “HairHair is sacred. The journey begins Feb 20. Visit CECRED.COM.”
Last year, Beyonce disclosed her intentions to join the hair business with an endearing post, eulogizing her mother’s roots in family and salon culture.
“How many of ya’ll knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon.
“I saw firsthand how the ways we nurture and celebrate hair. Hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I have always dreamed of carrying on her legacy. I can not wait for you to experience what I have created.”
Although Beyonce does not frequently show off her natural hair, her hairstylist, Kim Kimble, swears the singer maintains good hair-keeping techniques from her mom. She said Beyoncé insists on gentle shampoo and regularly indulges in deep conditioning treatments.
Fans are super excited to share their hair journey with their idol!