Actress and girlfriend to the late rapper Nipsey Hussle Lauren London set to release her new collaboration with Puma, the powerhouse brand that has partnered with her to release the L.A. Love Story.
The 10-piece collection will serve as an ode to Los Angeles, a place she says she shares many loving memories and happy times. The iconic director Hype Williams captured the aesthetic of the campaign, which showcases London in breathtaking images of the new line.
“Los Angeles is a very huge part of me and how I was raised,” she told BET. “I want it to be very true to who I am. When people buy into other people, they’re buying into their truth. I want to be very, very honest. It is an ultimate love story.”
She added that the city played a large role in her current style – tomboy, dress-down pieces that include hoodies, sweatshirts, tracksuits and jumpsuits.
“Now, I’m just more comfortable in myself,” she said.
She continued, “I feel comfortable wearing things that suit how I feel each day. When I was younger, I think I would try really hard and wear what was trending. There is nothing wrong with that at all, I’m not saying that, but now I’m 37 and I want to wear what feels good and what makes sense for that day. And I think that might have just come with age. That’s just how I’m showing up in my life right now. I’m just into being comfortable and adding pieces of myself into what I’m wearing.”
London also shared why she chose the accessories she wore to complement the outfits in the line.
“I have a lot of crystals and sacred rocks that I like to put on for peace and protection and heart openers, chakras. So I’m very intentional with the adornments and stones that I carry throughout the day. And other than that, I think I’m just cozy.”
She says she hopes that the collection will illustrate the vibrant Los Angeles landscape and capture how meaningful the city means to her. The collection’s motto is: “It’s not on you, it’s in you.”
“I always want to honor Nip in all that I do, so there’s a quote stitched into all the clothing. That motto is something he’d always tell me to encourage me, motivate me, and help me stay true to myself.”
She concluded: “It’s a reminder that it doesn’t matter what you put on, it doesn’t matter what you have, it doesn’t matter what you’re covering yourself with—all that you really need is within you, all of who you are is within you. It’s an inner thing. That’s the message I want to give people as well. It’s not on you, it’s in you. All your specialness, all that light, that’s in you. No one can take that away from you.
The PUMA x Lauren London’s L.A. Love Story is now available on the PUMA mobile app and will be available worldwide in select retailers and online at PUMA.com, the PUMA NYC Flagship store, and Foot Locker.