The decision to establish Noir Fever stems from Aluna’s commitment to sustainable and impactful change in the future of Black dance music, as expressed in her open letter to the dance music industry in 2020.
“This label will work in tandem with my events company so that those who I am opening doors for are not simply walking into another closed door. I’m trying to create a path, not an opportunity to slip through a crack.”
According to a report by Billboard, Noir Fever’s inaugural release is “Pain & Pleasure,” a vibrant track by Moonshine, a Montreal collective of musicians, DJs, dancers, and visual artists. The song features contributions from the Juno Award-nominated Somali-Canadian artist Amaal Nuux, Portuguese-Angolese artist Vanyfox, and Aluna herself.
Deron Delgado, EMPIRE Dance’s Director of Operations/A&R, expressed excitement about the collaboration, stating:
“Our shared values and objectives align seamlessly, making this collaboration a natural synergy that promises to elevate music, events, and art to a broader global audience.”
The launch of Noir Fever follows the release of Aluna’s second solo album, MYCELiUM, in July via Mad Decent. The label represents another significant step in Aluna’s ongoing efforts to champion diversity and inclusion in the music industry.