Renowned Jamaican Olympian Shelly-Ann Fraser-Pryce, known for her vibrant hairstyles on the track, is venturing into the beauty industry with the launch of her new plant-based haircare line, Afimi.
The eight-time Olympic medalist, gearing up for the 2024 Olympics, announced her latest project on Instagram, highlighting her passion for hair and its role in her self-expression.
Fraser-Pryce’s Afimi haircare line features products crafted from “all-natural ingredients and plant-based extracts” sourced from Jamaica.
The collection includes a maintenance shampoo and conditioner suitable for all hair types, a scalp balm, a styling creme, and a glow-hydrating hair mist, among others. This new venture reflects Fraser-Pryce’s deep connection to her roots and her dedication to celebrating natural beauty.
“Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track,” Fraser-Pryce stated. “From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs.”
Fraser-Pryce, celebrated for her dynamic presence both on and off the track, has long been admired for her colorful hairstyles, including bold shades like orange, pink, and green. Her love for hair, as she describes it, has been a lifelong “love affair,” evolving from cutting and dyeing to experimenting with various styles.
With Afimi, Fraser-Pryce aims to offer a vibrant tribute to Jamaica, drawing inspiration from its lush resources and welcoming essence.
She also stressed the line’s commitment to using naturally sourced ingredients to enhance natural beauty, ensuring that each product helps users maintain their hair’s health and vitality.
As Fraser-Pryce continues to prepare for her next Olympic appearance, her new haircare line Afimi promises to bring the same spirit and energy she embodies on the track to the beauty routines of fans and customers worldwide.
