This Holiday Season Keke Palmer And Google Team Up To Promote Black-Owned Businesses

by Gee NY

In a unique twist for this Black Friday, multi-talented artist Keke Palmer is championing Black-owned businesses in collaboration with Google.

The collaboration will turn the shopping experience into a celebration of diversity and empowerment this holiday season!

Palmer, not just a renowned singer and actress but also an entrepreneur and Black business owner, has joined forces with Google to encourage consumers to make a conscious choice to support Black-owned businesses.

Through a new music video released on X on November 20, Palmer introduced the concept of #BlackOwnedFriday, urging people to search, shop, and support Black-owned businesses with a resounding message:

“From the back to the middle and around again, I’m gonna be there ’til the end. One hundred percent, Black-owned.”

The music video, serving as a mini advertisement, aligns with Google’s fourth annual Black-owned Friday initiative, conducted in collaboration with the U.S. Black Chambers, Inc.

The video features a reimagined version of the 90s classic “100% Pure Love” by Crystal Waters, now titled “Black-Owned Friday (100% Supporting)” and directed by Andre Muir. The visual showcases a variety of U.S. Black-owned businesses, spanning coffee shops, clothing boutiques, and plant stores.

As part of this initiative, Google has launched a mini-site offering a comprehensive guide for consumers to discover local Black-owned businesses and become influential supporters.

The site categorizes businesses into beauty, accessories, food and drinks, home decor, and pet products, mirroring the diverse range highlighted in Palmer’s video.

In a social media call to action on November 20, Palmer urged her followers to share their experiences shopping at Black-owned businesses using the hashtag #BlackOwnedFriday.

Keke Palmer at the Black Music Action Coalition Gala. Image credit:
Jordan Strauss/Invision/A

In an Instagram post, she emphasized the inclusivity of the initiative, stating:

“You ain’t got to be Black to do it. You can be white, brown, beige, or fluorescent beige. We have all the colors of the rainbow. We want the money, though.”

The music video spotlights several Black-owned businesses, including:

  • McMullen,
  • Michael J. Payne’s Family Cosmetic Dentistry,
  • Mo’ Better Brews,
  • Celsious,
  • Cleo’s Southern Cuisine,
  • Studio Detroit Dance Center,
  • Rollercade Detroit,
  • Critter Care Animal Hospital,
  • Bloom & Plume, and more.

For Black business owners seeking visibility, resources like Google’s Black-owned business attribute and the U.S. Black Chambers’ ByBlack Platform offer valuable tools to amplify their presence and connect with a broader audience.

This unique collaboration between Keke Palmer and Google marks a creative and impactful approach to promoting diversity and inclusivity during the holiday shopping season.

Black business owners can find resources like Google’s Black-owned business attribute and the U.S. Black Chambers’ ByBlack Platform to get their businesses discovered.

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