Vogue is facing backlash after a recent summer hair trends article referred to Tracee Ellis Ross’s signature afro hairstyle as a “cloud bob,” sparking widespread reaction across social media.
In the piece, the editor described the look as a soft, airy, rounded cut with volume and natural texture. The article featured images of Tracee Ellis Ross wearing styles widely recognized as classic afros but did not reference the hairstyle’s cultural background or historical roots.
The terminology quickly drew criticism, with many pointing out that the style being described closely aligns with the traditional afro, a hairstyle long associated with Black identity and cultural expression. The reaction intensified as readers noted that the article credited British hairstylist Tom Smith with defining the look, despite its established history.
Tom Smith, known for popularizing hair trends and for founding a London-based salon, later addressed the situation on Instagram. He stated that he was not involved in the article, clarifying that he had not been asked to contribute or provide commentary for the feature.
The controversy gained momentum as audiences revisited the article’s framing, particularly its use of new terminology for a hairstyle widely recognized for its cultural significance. The afro, which has been worn by generations, has long been associated with identity, pride, and self-expression.
