A viral video circulating on social media is drawing attention to claims that more than 400,000 Black women lost their jobs as retaliation for their 92% voter turnout in recent elections, while also highlighting the financial impact of consumer boycotts on major corporations.
The video, widely shared with the caption “Send this in support of the 400,000 Black Women who were fired as retaliation for our 92% solidarity from the election,” argues that Black women—described as “sisters, mothers, daughters, wives, aunties”—have long been scapegoated despite their critical role in shaping democracy.
Referencing the recent return of television host Jimmy Kimmel to Disney-owned platforms, the speaker in the video suggested that his reinstatement was not due to protests, apologies, or celebrity support, but rather because
Disney allegedly lost $6.4 billion in value in a single week. The argument reinforces the idea that financial pressure, rather than public discourse, drives corporate decisions.
“Black America has a buying power of $1.2 trillion,” the speaker said, pointing to historical and recent examples of economic influence.
These included:
- The Montgomery Bus Boycott, which helped end segregation in public transportation.
- A $12 billion loss at Target following consumer backlash.
- A $22 billion loss at Walmart after dissatisfaction among shoppers.
The message urged Black women not to be discouraged, but to recognize and wield their collective economic influence, stressing: “Our dollars speak louder than our feet. When we weaponize our buying power, we bring capitalism to its knees.”
The post framed the mass firings as part of a broader pattern of “familiar tactics” used to diminish the political and social influence of Black women in America.
It encouraged continued unity, faith, and strategic use of financial power to push for justice and equity.
