UGG is taking it back to the late ’90s in the best way possible.
The beloved brand has tapped Love Island breakout star Olandria to front its newest campaign, relaunching the iconic Classic Short Fluff Momma boots with a fresh, fashion-forward twist.
Inspired by UGG’s legendary 1999 campaign, this modern reimagining blends retro flair with contemporary cool, and Olandria embodies it perfectly.
Known for her fearless personality and effortless sense of style, Olandria brings a fresh energy to the reboot. Her participation marks a symbolic passing of the torch between generations, from the Y2K icons who made UGGs a fashion staple to a new era of influencers redefining what comfort and confidence look like today. The campaign imagery leans heavily into warm tones, tactile textures, and nostalgic poses that feel equal parts throwback and trendsetting.
“UGG has always stood for individuality and unapologetic comfort,” the brand shared in a statement. “Bringing back the Classic Short Fluff Momma is about revisiting our roots while celebrating the next generation of self-expression.”
The decision to relaunch this particular boot is more than a style move, it’s a cultural nod. The Classic Short Fluff Momma was once a must-have in the wardrobes of pop culture’s biggest names, from the early aughts to the mid-2000s. Now, with Olandria’s influence and the renewed wave of Y2K nostalgia sweeping fashion, UGG’s revival feels both nostalgic and refreshingly now.
From comfort-core dressing to bold statement poses, Olandria’s campaign proves that some classics never fade, they just evolve. The Classic Short Fluff Momma is officially back, fluffier, bolder, and more iconic than ever.
