Sweet July Skin is embracing warmth, nostalgia, and Caribbean pride with its latest launch: the Rum Cake Lip Treatment, a deeply hydrating lip essential inspired by Ayesha Curry’s Jamaican roots.
Infused with the cultural richness of the beloved island dessert, this lip treatment blends beauty, heritage, and community support into one luxurious offering, making it more than just a skincare product, but a heartfelt celebration.
For Curry, founder of Sweet July and proud daughter of a Jamaican mother, rum cake has always meant connection, family gatherings, shared meals, and memories passed down through generations. With this new launch, she reimagines that tradition for the beauty world, channeling the dessert’s comforting warmth and signature sweetness into a formula crafted to nourish, soften, and protect lips.
But the launch doesn’t stop at beauty. In true Sweet July fashion, the Rum Cake Lip Treatment carries a message of community care. With every purchase, a portion of proceeds will support Caribbean hurricane relief efforts, extending the spirit of generosity and resilience embedded in Jamaican culture. The brand continues to champion initiatives that uplift communities impacted by climate crises, aligning heritage with meaningful action.
Ayesha Curry’s latest release is a testament to the power of beauty products grounded in authenticity. The Rum Cake Lip Treatment isn’t just a seasonal indulgence, it’s a bridge between ancestry, artistry, and wellness. By weaving personal legacy into a functional, everyday product, Curry offers consumers a little moment of joy while amplifying a larger impact.
As the holiday season approaches, Sweet July Skin’s Rum Cake Lip Treatment is poised to become a new staple for beauty lovers craving nourishment with a story. It’s soft, sweet, purposeful, and proudly rooted in Caribbean culture, just like the woman behind it.
