According to TechCrunch, Flora will focus on health and wellness for the artist’s target audience of people between the ages of 16 and 25. The “Good Life” singer, who has publicly battled with depression, took to Instagram to express her excitement at the investment.
“Kehlani is at the Soul Train Awards tonight in Vegas where she is up for Best R&B Female, and is still Slacking with her co-founders and me about startup business,” Hamilton told TechCrunch journalist, Megan Rose Dickey, “It’s been this way from all of her shows the past few weeks, including Voodoo Fest. She’s taking this incredibly seriously, and in my opinion, is approaching it like she would a new album or tour. It’s exciting to see her learning about the tech world, and I’m impressed with her interest in sharing the journey with her fans.”
Congrats, Kehlani! You can sign up for Flora updates by clicking here.