Shine My Crown Read by Alexa
Beyonce Knowles hit the headlines days ago after she rocked a 128.54-carat yellow Tiffany & Co. diamond for the jewelry giant’s “About Love” campaign.
But new reports claim that the megastar is upset that the brand did not tell her about the history of its blood diamond.
“Beyonce is aware of the criticism and is disappointed and angry that she wasn’t made aware of questions about its history,” a source told The Sun. “She thought that every final detail had been vetted, but now she realises that the diamond itself was overlooked.”
The yellow diamond was discovered in 1877 in Kimberley, South Africa, where Black miners were forced to work under British colonial rule. The blood diamond was then sold in 1879 to Charles Tiffany.
Some of her fans were aware, which sparked outrage on social media.
The backlash led to Bey’s mom, Tina Lawson, hopping online to defend her daughter. “How many of you socially conscious activist own diamonds ? I thought so ! Well guess what did you go to try to check to see where the diamond came from? Probably not !” Lawson commented on The Grio‘s Instagram post.
“So when you guys get engaged you won’t have a diamond you gonna put on a sterling silver band,” she continued. “And you better check out where it came from and the origin of where came from and why you add it check out the calls for the Leather that you weird because they made it came from another country to to ban and not buy diamonds right because your righteous !!”
Bey was the fourth person to rock the diamond and the only Black woman to wear the invaluable gem. Mary Whitehouse, Audrey Hepburn and Lady GaGa have also worn the controversial jewel.
The “About Love” campaign officially launches globally on Sept. 2. Tiffany Also pledged $2 million towards internship and scholarship programs for Historically Black Colleges and Universities.