Dana White, founder of Paralee Boyd, has made history as the first and only Black woman to franchise a hair salon business.
Named after her grandmother, Paralee Boyd is a walk-in-only hair salon franchise that focuses on providing fast, efficient service.
With two thriving locations in Detroit, Dana is breaking new ground as she takes her unique salon model to the national stage, reshaping the salon industry in the process.
What sets Paralee Boyd apart from traditional hair salons is Dana’s innovative approach, inspired by principles from the automotive industry.
In a field where long wait times and lengthy appointments are often the norm, Dana sought to change the game by focusing on speed, affordability, and top-tier service for women. Her data-driven, streamlined process dramatically reduces the time clients spend in the salon.
“Why do something in four steps when you can do it in one or two?” Dana explains.
Her vision has attracted national attention.
Forbes featured Dana White for her ingenuity and business acumen. By applying efficiency models typically reserved for manufacturing, she ensures that clients enjoy quality service without the long hours often associated with hair salons.
Dana’s journey started with a clear objective: to provide Black women with a salon experience that respects both their time and beauty needs.
Many women, particularly those with textured hair, have often found themselves spending hours at traditional salons.
Dana, leveraging her background in operations, sought to combat that inefficiency.
By focusing on every detail of the process—timing, staffing, and technology—Dana has created a model that minimizes time without compromising service quality.
The Paralee Boyd franchise is more than just a business—it is a solution to a widespread problem.
