From Style To Scent: How Allyiah Gainer Partnered With Dossier To Bottle Her Energy In Two New Fragrances

Allyiah Gainer, the digital style star known for her bold fashion choices and magnetic personality, is stepping into a new lane, fragrance.

Partnering with Dossier, the brand celebrated for its accessible luxury scents, Gainer has launched her debut fragrance duo: Better Days and Of The Hour.

Each scent captures a distinct side of her multifaceted energy, inviting fans to experience her world in a whole new dimension.

For Gainer, the collaboration was about more than just creating perfumes; it was about storytelling. “I wanted scents that felt like me, uplifting, confident, and versatile,” she shared. By crafting two unique fragrances instead of one, she ensured her audience could choose a scent that mirrors both everyday moods and unforgettable moments.

Better Days is a bright, optimistic fragrance designed to feel like sunlight in a bottle. With fresh citrus top notes and a soft floral heart, it’s the kind of scent that sparks joy and radiates positivity. Gainer describes it as “a reminder that no matter what, better days are always ahead.” It’s a fragrance meant to energize, to motivate, and to serve as a daily boost of optimism.

In contrast, Of The Hour leans sultry and sophisticated. With warm notes of amber, spice, and wood, it’s a fragrance that commands attention and lingers long after you’ve left the room. Gainer envisioned it as a companion for nights out, intimate gatherings, or moments when you want to embrace your boldest, most magnetic self. Together, the duo reflects her balance of lighthearted playfulness and unapologetic strength.

The partnership with Dossier was a natural fit. Known for offering high-quality fragrances without the luxury markup, the brand aligned perfectly with Gainer’s mission of making style, and now scent, accessible to all. She worked closely with the Dossier team, from selecting notes to finalizing the packaging, ensuring the fragrances felt authentic and true to her vision.

By bottling her essence into Better Days and Of The Hour, Allyiah Gainer has expanded her creative influence beyond fashion and beauty. For her fans, the launch is more than just a fragrance drop, it’s an invitation to carry her energy into their own lives, one spritz at a time.