Carol’s Daughter is stepping into a bold new era! After more than a decade of growth under L’Oréal, the pioneering natural hair care brand is transitioning to a new partnership.
Founder Lisa Price will be taking on the role of President to lead the next phase of its journey.
The brand, known for championing textured hair care for over 30 years, announced the move on social media, declaring its commitment to innovation, empowerment, and its loyal community.
Price expressed excitement about reclaiming the indie roots of the company she built from her Brooklyn kitchen, while also welcoming a new business partner—an independent beauty entrepreneur who shares her vision for the brand’s future.
“Ten years ago, I made a decision to take Carol’s Daughter, my brand, my vision, my passion, to heights I had once only dreamed of,” Price shared in a heartfelt video message. “Being a part of the L’Oréal family gave us the ability to touch so many lives… But my dreams are not finished.”
While details about the new partnership remain under wraps, Price made it clear that this transition marks a fearless, trend-setting chapter for Carol’s Daughter.
“This next chapter, it’s bolder. It’s fearless,” she declared. “Most importantly, it’s about deepening our commitment to you, the community that built us.”
With Price at the helm as President, Carol’s Daughter is poised to redefine beauty standards once again—this time, as an independent force in the industry.
