Netflix Eyes Africa To Source New Content

by Yah Yah

Netflix chief content officer Ted Sarandos says that they have been working hard on collaborating with local creators from the continent in an effort to bring more African-centered content to the streaming platform.

“I’ve learned so much in the very short time we’ve been here…(and) I’ve just been thrilled to be surrounded by some of the most creative and successful creators in the world here in Nigeria, telling your stories to the world,” Sarandos told Variety. “And that’s the thing that’s most exciting about…what we’re doing in Africa, and what we’re doing in Nigeria.”

Earlier this month, Netflix dropped spy drama “Queen Sono,” their first-ever African Original series — and they say that there are plenty more projects underway.

“It’s been an exciting week to crisscross the continent and be reaffirmed that we really have stories to tell,” Netflix’s head of African Originals, Dorothy Ghettuba, told Variety.

South African teen drama “Blood & Water,” and the animated series “Mama K’s Team 4,” will also soon be coming to the platform.

Ghettuba said the company had “some projects coming up in South Africa and Nigeria,” but would not divulge any further information.

“We know that Africa is a wide region…but we really have to be very deliberate in our approach,” she said. “We are trying to find the best way to work, and we are learning along the way. Can we do better? Can we better? That’s really the objective for our company, and we are learning from our partners (and) taking it one step at a time.”

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