Screenwriter and TV producer Mara Brock Akil has transitioned into the limelight as the leading face of Tyler, The Creator’s latest Lacoste campaign, complete with a captivating visual promo.
Known for her influential work behind the scenes in the entertainment industry, especially as the mastermind behind “Girlfriends,” Akil now takes center stage in the campaign.
The video showcases Akil donning stylish ensembles from the rapper’s Golf le Fleur line, created in collaboration with Lacoste. Her outfit includes a green sweater paired with a fashionable tan checked midi skirt.
The advertisement, in true Tyler fashion, features Akil embarking on a quirky adventure alongside Tyler, who humorously portrays a less-than-adept sailor.
In the video, this unlikely pair sets off on a spontaneous boat ride after Akil’s flight gets canceled. Her journey leads her to an unfamiliar island, where her resourcefulness shines as she writes “H-E-L-P” in seaweed to signal for assistance.
Despite the whirlwind nature of her trip, she ultimately arrives at the photoshoot to showcase the new collection in a triumphant “all’s well that ends well” moment.
With the caption “Just a girl and her pink blush suitcase,” Akil playfully references her unconventional campaign video while acknowledging that Tyler directed the shoot. Her foray into the spotlight has received a warm reception, with her fans and industry peers expressing support and excitement.
Notable figures like Issa Rae and Michael B. Jordan have shown their enthusiastic endorsement for this new chapter in Akil’s career.
Akil’s emergence as a fashion icon in her own right is a significant step in championing diversity within the industry, particularly by putting middle-aged Black women at the forefront of fashion campaigns.
The Lacoste X le Fleur collection is now available for purchase, featuring 21 new items that seamlessly fuse the rapper’s unique style with the classic elegance of the preppy fashion house.
