The founder of The Honey Pot Company faced racist backlash after her Target ad aired on television last week — but during a recent interview with The Breakfast Club, she says the backlash has only strengthened her brand.
A small group of caucasian viewers were outraged by the ad, which promoted the feminine hygiene products for women, and headed to Trust Pilot, where they posted a barrage of racist reviews.
āMy reasoning for saying that is because of the disparities that are happening in the venture capital world,ā Beatrice Dixon said on the show, which aired Thursday. āWe get less than 1% of funding — we get 0.06% of funding. Iām one of only 50 black women that have raised more than a million dollars. Think about that. If we are not selling businesses, we are not scaling businesses, Black wealth can literally die. Thatās the reason why we have to be successful.ā
āA lot has happened,ā she continued. āWeāve been inundated with emails, weāve been inundated with social media posts, bad reviews but not on product. [White people] said that I was racistāand guess what? Thatās their opinion. I know Iām not racist. They called for their people not to buy [Honey Pot] and support it. We didnāt even really have to say much because our beloved customers formed like Voltron and just got in there. Not only did they reverse like a one-and-a-half, two-and-a-half star on Trustpilot, but it went to like 4.9 stars. The shelves have just been ravished. Everythingās poppinā online and everywhere else.ā
Earlier this week, Dixon revealed that since the racist trolls targeted her brand, sales have doubled.
You can watch the interview in full below.
