Kim Baker has lived many beauty lives. Once a sought-after supermodel gracing runways and campaigns, she has since stepped fully into her power as a makeup artist and brand founder, bringing an insider’s eye and an artist’s precision to the beauty industry.
Today, Baker blends firsthand fashion experience with professional artistry, offering a refined yet approachable take on glam. In Inside Kim Baker’s Beauty Bag, she opens up about the products she truly relies on, the techniques she swears by, and the philosophy that shapes her signature looks.
At the core of Baker’s routine is skin prep. She believes flawless makeup begins long before foundation touches the face. A gentle cleanser, a hydrating toner, and a lightweight moisturizer are non-negotiables in her kit. Baker favors products that leave the skin balanced and nourished, explaining that properly prepped skin allows makeup to melt in seamlessly rather than sit on top. For her, glow should feel intentional and healthy, never overdone.
When it comes to complexion, Baker leans toward buildable foundations and skin tints that enhance natural beauty rather than mask it. She gravitates toward formulas with a soft, natural finish and applies them strategically using brushes and sponges to preserve skin-like texture. Concealer, she notes, is all about precision. Instead of heavy layers, she focuses on targeted placement under the eyes and around the nose to create a bright, lifted effect.
Baker’s glam signature truly shines through in her eye looks. Neutral palettes filled with warm browns, bronzes, and subtle shimmers dominate her beauty bag, offering versatility for everyday wear and red carpet moments alike. Blending, she says, is the ultimate secret weapon. Seamless transitions elevate even the simplest eye look, while a defining mascara or wispy lash adds just enough drama.
For lips, Baker loves flexibility. From nude liners paired with high-shine gloss to bold statement shades, she believes lips set the mood of the entire look. Mixing products to create custom shades is one of her favorite tricks, a habit she developed during her modeling days when adaptability was essential.
Ultimately, Baker’s top glam tip is confidence. Makeup should enhance individuality, not erase it. Her journey from model to makeup artist and founder has shaped a beauty philosophy rooted in intention, self-expression, and mastery. Inside her beauty bag is more than products, it is a reflection of experience, artistry, and a woman who understands beauty from every angle.
