At the Amiri Spring/Summer 2025 show, Ghanaian singer-songwriter Amaarae turned heads with a look that blended high fashion with nostalgic ’90s glam.
With a teased red updo that paid homage to Pamela Anderson’s signature bombshell style, the genre-bending artist redefined modern beauty by leaning all the way into bold, expressive aesthetics.
Amaarae’s updo was sculptural and striking, cascading layers of crimson teased into voluminous heights, artfully controlled yet full of that signature ’90s drama.
The vivid red hue extended beyond her hair, matching the flush of her blush perfectly. The monochromatic flush created a cohesive beauty statement that felt both daring and intentional.
Her makeup followed suit, channeling the moody grunge vibe of the decade. Smoky, cloud-like black eyeshadow haloed her lids, diffusing toward the brow for a soft yet edgy finish. A pale, almost frosted lip completed the look, evoking that iconic contrast that made ’90s beauty so unforgettable. The overall effect? Equal parts punk princess and runway muse.
Amaarae has never been one to follow the crowd. Known for her boundary-pushing sound and genre-defying visuals, she uses fashion and beauty as an extension of her artistry. This look at Amiri was no exception. By referencing Pamela Anderson, an emblem of sex symbol glam, and giving it a rich, textured update, Amaarae asserted her own version of femininity, one that’s powerful, subversive, and unmistakably hers.
This appearance also speaks to the resurgence of ’90s and early 2000s beauty trends in high fashion. From bleached brows to thin eyeliner and overdrawn lips, today’s artists are reinterpreting Y2K aesthetics with a fresh twist. For Black women in particular, these throwback looks take on layered meaning, reclaiming and remixing eras where mainstream beauty ideals often excluded textured hair and deeper skin tones.
Amaarae’s Amiri moment wasn’t just about channeling nostalgia, it was a bold affirmation of presence and style. By fusing red-carpet drama with cultural remix, she proved once again that beauty is more than surface, it’s a statement.
