Ari Fletcher set Twitter ablaze after casually mentioning she pays her housekeeper $40,000 a year, only to face immediate backlash. But here’s the real question: Was this a flex or a flop?
The entrepreneur and social media mogul may be accustomed to making headlines for her luxurious lifestyle, but this time, it’s the numbers that have folks talking and not in a good way.
Ari Fletcher recently shared a tweet that quickly got the internet buzzing. On X (formerly Twitter), Ari casually posted:
“I pay my housekeeper $40,000 a year. My mom just added it up out of curiosity when I told her how much I pay for each time she comes. I’m about to start cleaning up my own godd*mn house.”
And the timeline exploded.
While Ari may have thought the tweet would get a few laughs or maybe some “rich girl problems” reactions, the internet wasn’t having it. Many fans and followers took the tweet as tone-deaf, especially considering how openly she flaunts her wealth.
“Should’ve kept this to yourself,” one user wrote. “This is a normal salary, and you brag about spending this all the time.”
Another person chimed in:
“$40k a year is not any money, Ari! It’s literally under the poverty line in a lot of states, and she probably has a second job to make ends meet.”

Some fans, however, came to her defense. They argued that people may have misunderstood the arrangement and assumed the housekeeper worked full-time.
“The comments think she works full time at one house. Slow af,” one user said.
But the conversation didn’t end there. It sparked a larger debate about class, fair wages, and how influencers portray wealth online, particularly when they rely on everyday workers to maintain the picture-perfect appearance of their lifestyles.
Let’s not forget: Ari isn’t just any influencer. She’s a full-blown brand. From KYCHE Extensions to her REMEDY BY ARI beauty line and her YouTube cooking series Dinner With The Don, Ari has built a $3 million (and more) empire.
It’s a messy convo, no doubt. But it also raises valid questions. If you’re making millions from makeup, swimwear, and viral cooking shows, should your housekeeper still be living check to check?
