Black-Founded haircare brand declared today National Curl Crush Day — a day to celebrate all curls and empower everyone to be their own curl crush by showing off their beautiful, natural hair.
“Growing up, my mother taught me to be happy with the hair on my head and to take care of it. I may be an introvert in life, but I have been bold when it comes to my hair. I’ve had locs, braids, wraps, weaves and have done the ‘big chop’ about four times in my life and in all that I’ve learned that all my hair wants is for me to love and care for her, so I do,” explains Carol’s Daughter Founder, Lisa Price.
According to the press release, 74% of women either like or love their hair, 75% have wished for a different texture.
As part of the National Curl Crush Day celebration, Carol’s Daughter is expanding its award-winning, fan-favorite Coco Crème Curl Collection with two new, versatile styling products to keep your curls more hydrated, bouncy and softer than ever. With the Curl Perfecting Water Coco Mist and Curl Shaping Cream Gel, you can rock your wash-and-go whenever, wherever with the perfect balance of control and care, leaving hair healthy and curls moisturized with a natural hold that lasts all day!
“In celebration of loving our hair and being our own Curl Crush, I am thrilled to announce the new additions to the Coco Crème collection because they are like a love letter to your curls. They offer you the blend of styling power to keep your curls popping, coupled with the intense moisture and hydration your hair craves,” says Lisa Price.
The brand has released two new products to commemorate the event — the Coco Créme Curl Perfecting Water Coco Mist and the Coco Créme Curl Shaping Cream Gel.
Both products are vegan and free of silicones, parabens, petrolatum, mineral oils and artificial colors.
Join Carol’s Daughter on National Curl Crush Day, March 16, by sharing a picture of your sumptuous curls using hashtag #CurlCrush and tagging @carolsdaughter for a chance to receive a Curl Crush kit with the latest products.