On Monday, Rihanna debuted the Fenty Beauty House — for content exclusive to surging social media platform, TikTok.
“We are standing in the official, first Fenty Beauty TikTok home,” Rihanna announced at the party in LA, according to DAZED.
“Our generation is the sickest, the illest, the most creative,” she continued, adding that “it will enable in house TikToker’s to “raid the fully stocked ‘Make-up Pantry to create the #FentyFace, glow with the flow with killer radiance, and peep endless eye and lip essentials, with Fenty Beauty spotlighting their creative excellence along the way.”
@fentybeauty When Rihanna throws a party to announce the ##FENTYBEAUTYHOUSE… y’all ready??
♬ original sound – fentybeauty
The outlet reports that The Fenty Beauty TikTok House has already partnered recruited several popular influencers, including Makayla, Emmy Combs, and Savannah Palacio — and that content has already been provided.
Rihanna has made a fortune from Fenty Beauty, the makeup brand she co-owns with luxury goods group LVMH. She also continues to rake in the cash with her Fenty fashion brand, Savage X Fenty, as well as her music. Sales from her the lingerie brand is expected to hit $325 billion by 2025, according to Forbes.
The star has not released a new album since Anti, but during an interview with Vogue last year, she shut down any talk of her never releasing another project.
“Music is, like, speaking in code to the world, where they get it. It’s the weird language that connects me to them. Me the designer, me the woman who creates makeup and lingerie—it all started with music. It was my first pen pal–ship to the world. To cut that off is to cut my communication off. All of these other things flourish on top of that foundation,” she said.
