Rihanna, the queen of reinvention, has done it again with a look that turned heads on while strolling the streets of Santa Monica.
Rihanna emerged on a typical sunny day in Los Angeles, but her appearance was not ordinary.
Instead of her long brunette hair, the Umbrella hitmaker singer rocked a blonde pixie cut, which only she could pull off with such effortless charm.
The mother of two’s new wig, a departure from her signature styles, was a bold choice that matched her latest career move as she walked down the sidewalk.
Rihanna announced on Wednesday that her brand, Fenty Beauty, will be available in China beginning April 1 via Weibo.
In the announcement video, Rihanna looked striking in a black leather jacket with honey-brown hair loosely descending over her shoulders.
The beauty guru, who has two young sons, RZA and Riot, went for a natural makeup look, with only a bold red lip accentuating her full pout.
“China – I am thrilled to share the great news… on April 1, Fenty Beauty will officially land. China’s rich culture has always inspired me, and I cannot wait to share Fenty Beauty with all of you and celebrate your unique beauty.
“Thank you guys so much for making my dream come true. I can’t wait to see you soon. The work of the songstress is finished,” she said in the video.
It’s a significant business move for the star, as China is now the world’s second-largest beauty market after the United States.
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But this hair transformation was more than just a style statement; it reflected Rihanna’s ever-evolving persona.
Known for her fearless approach to fashion and beauty, she was seen wearing reflective racer sunglasses on her stylish hair and dressed in an oversized black jersey with red text across the torso.
Rihanna is already recognized as America’s youngest self-made female billionaire. Her net worth has been reported to be around $1.4 billion, owing primarily to the cosmetics company’s success.
