For Shawna Moses, the founder and CEO of Kinky Tresses, solving the widespread issue of dryness in natural hair isn’t just a business—it’s a deeply personal mission.
Combining her scientific expertise with her passion for haircare, Moses has created a transformative line of natural hair products specifically designed for 4C and tightly coiled hair textures.
Moses’ journey began with a childhood love for styling cornrows and twists. This interest, paired with her academic pursuit of chemistry, ultimately led her to understand the unique challenges faced by those with natural hair.
A severe chemical burn from a relaxer prompted Moses to embrace her natural hair, but she quickly realized that most products on the market failed to deliver lasting hydration.
Determined to find a solution, Moses turned her frustration into innovation. Experimenting with natural ingredients, she developed the Coconut Mango Hair Butter, a product that deeply hydrates and softens hair, transforming brittle strands into healthy, moisturized locks.
Building a Brand Rooted in Science
Kinky Tresses was born out of Moses’ desire to provide effective, science-backed solutions for the natural hair community.
The brand’s lineup includes shampoos, conditioners, and styling products, all meticulously formulated to tackle dryness by locking in moisture and nourishing the hair from root to tip.
“Our focus is on creating products that truly address the challenges of natural hair,” Moses explained. “We want our customers to feel confident and empowered to embrace their unique beauty.”
A Global Community of Support
Since its launch, Kinky Tresses has earned a loyal following, with customers praising its ability to deliver immediate, visible results.
Reviews frequently highlight the Coconut Mango Hair Butter for its ability to provide long-lasting moisture, making it a staple in the routines of those with 4C and other natural hair textures.
Moses’ commitment to quality and her dedication to serving the natural hair community have positioned Kinky Tresses as a leader in the industry.
Beyond selling products, the brand fosters a movement of self-love and empowerment, inspiring others to embrace their natural hair confidently.
Looking Ahead
As Kinky Tresses continues to expand, Moses remains steadfast in her mission to uplift and support those with natural hair.
With a foundation rooted in science and a passion for progress, Kinky Tresses is poised to redefine the future of natural haircare.
For more information, visit KinkyTresses.com and follow the brand on Facebook and Instagram.
