Recently, Mathew Knowles, Beyoncé’s father and the former manager of Destiny’s Child, revealed a shocking story that has everyone buzzing.
Beyoncé and Alicia Keys’ 2010 collaboration, “Put It In A Love Song,” was a magical blend of R&B that fans still rave about years later. The song had it all: stunning vocals, Swizz Beatz’s signature production style, and that undeniable vibe from the early 2000s. However, for over ten years, one question has lingered among fans: what ever happened to the music video?
In a recent episode of Carlos King’s YouTube podcast, Reality With The King, Mathew Knowles shared insight into one of the music world’s biggest enigmas, which he claims involves unpaid gangsters and a dramatic helicopter escape.
When King asked him directly about the unreleased Alicia Keys and Beyoncé music video, Knowles was quick to respond. “I got a phone call because I’m not a micromanager,” he started, before delivering a twist that felt straight out of a film. “They’re in the projects, the hood, the ghetto in Rio,” he explained.
Knowles revealed that the video was filmed in the favelas of Rio de Janeiro, neighborhoods known for their close-knit communities but also their control by local gangs. Directed by the talented Melina Matsoukas, known for her work on Insecure and Formation, the video aimed to showcase the beauty and vibrancy of Brazil during Carnival. However, things reportedly took a dangerous turn behind the scenes.
“Sony didn’t pay the gangsters,” Knowles disclosed, leaving Carlos King visibly shocked. “And they had to be helicoptered out of there,” he added with a straight face. “It’s a whole lot that you don’t know, young man.”
This revelation is quite staggering. The idea that Beyoncé and Alicia Keys had to be airlifted out of Rio because the label failed to pay local gang leaders is certainly unexpected.
Fans on social media are reacting with excitement, with many saying this story sheds light on previous comments from Alicia Keys, who had insisted the video simply “didn’t come together as expected.” In an older interview with Essence, she attributed the video’s absence to creative differences, but Knowles’ account tells a much more intense story.
