Ayra Starr just leveled up! The 21-year-old Nigerian sensation has officially signed a management deal with Roc Nation, the entertainment powerhouse founded by hip-hop mogul Jay-Z.
The new move solidifies her spot among a growing list of African stars breaking into the global music scene.
Her name and discography now appear on Roc Nation’s official website, confirming the deal after weeks of fan speculation and industry buzz.
From Mavin to the World
Ayra Starr has already made waves as one of the top acts signed to Mavin Records, the Nigerian label behind Afrobeat heavyweights like Rema and Don Jazzy.
But with Roc Nation now behind her, the “Sability” singer is positioned for massive crossover success, especially in U.S. and European markets.
The partnership is expected to function as a distribution and management deal, similar to the arrangement Roc Nation previously had with Megan Thee Stallion.
Roc Nation recently congratulated Starr on winning her first-ever BET Award, a moment many fans saw as an early sign of the major move ahead.
Hot Body Era Incoming
Just four days ago, Ayra Starr teased a brand-new single titled “Hot Body,” which fans now believe will be her first official release under Roc Nation’s management.
The upcoming track is expected to showcase her signature mix of Afropop, R&B, and unapologetic confidence—backed by top-tier global marketing and branding.
Following in Superstar Footsteps
By joining Roc Nation, Starr steps into the same international spotlight once shared by Nigerian icons like Tiwa Savage, Wizkid, and Burna Boy, all of whom inked deals with the label in previous years.
This move further solidifies Afrobeats’ meteoric rise and its growing influence across the global music industry.
