This holiday season, social media influencer and entrepreneur Jayda Cheaves is turning up the festive spirit in Atlanta with her fourth annual Jingle Jam toy drive.
Known for her flair and community spirit, Cheaves transformed a local space into a vibrant holiday wonderland, giving countless kids the chance to experience the magic of Christmas.
In photos shared to Instagram, the toy drive looked like a scene straight out of a holiday movie. Long tables draped in bright red cloths were overflowing with gifts, neatly organized by age groups with bold pink signage: “2–4 Years Old,” “5–7 Years Old,” and “Tween Boys.” Each section offered an incredible variety of educational toys, dolls, action figures, playsets, and tech-inspired gadgets, showing just how much thought went into the event. But the fun didn’t stop there. At the back of the space, rows of ride-on toys, scooters, and brand-new bicycles were lined up, ready to bring smiles to kids’ faces.
Cheaves shared her excitement with fans on Instagram:
“My 4th annual Jingle Jam ft. the Grinch. Thanks to everyone who came out & to all of those who contributed to making the day even more special. Couldn’t have done this without each and every one of you all. We had a ball yesterday, I’m still so full of gratitude.”
Fans and followers flooded her comments with praise and admiration:
“Jayda, this is so heartwarming! You’re truly changing lives!”
“Love seeing influencers giving back—this is the real flex.”
“The kids in Atlanta are lucky to have you! This is what the holidays are all about.”
“This is goals! So much love and effort put into every detail.”
Cheaves’ Jingle Jam isn’t just a toy drive. It’s a celebration of community, generosity, and holiday cheer.
