In a groundbreaking collaboration, Proctor & Gamble’s bladder leak protection brand, Always Discreet, has joined forces with acclaimed actress Taraji P. Henson to raise awareness about perimenopause, a life stage often overshadowed by limited knowledge and understanding.
Niyazee emphasized the limited knowledge exchange surrounding perimenopause, leaving women unprepared for typical physical changes, especially concerning bladder leaks.
To ignite awareness and foster dialogue, Always Discreet has introduced the “I Wish I Knew” video series, featuring Taraji P. Henson alongside other women openly sharing their perimenopausal journeys.
“I didn’t know what was happening to me. We don’t talk enough about how women’s bodies continue to change, and it leaves us confused, frustrated, and feeling alone.”
A survey conducted by Always Discreet revealed that 70% of women feel less isolated knowing that others face similar challenges with bladder leakage.
However, the impact of these leaks is significant, with 73% admitting to avoiding activities due to concerns about leaks.
“I’m passionate about women living confidently and feeling empowered,” stated Taraji P. Henson.
Always Discreet endeavors to use this video series as a powerful tool to empower women, fostering understanding, and breaking the silence surrounding perimenopausal challenges.