After more than a decade of legal hurdles, Beyoncé has officially won the right to trademark her daughter Blue Ivy’s name, securing exclusive rights to the now-iconic moniker.
The victory, confirmed by The Trademark Official Gazette on December 31, marks the end of a 12-year battle that began shortly after Blue Ivy’s birth.
The trademark dispute began in 2012 when Beyoncé and Jay-Z sought to protect their daughter’s name to stop others from capitalizing on its use. This strategic action from Beyonce’s BGK Trademark Holdings LLC faced resistance from Veronica Morales, a wedding planner who had operated under “Blue Ivy Events” since 2009, three years before the singer’s filings. Morales contended that the trademark would negatively impact her brand, leading to a legal conflict that continued for several years.
After a tribunal, the U.S. Patent and Trademark Office rejected Morales’ claims, determining that the names of the event company and Blue Ivy were different in 2020. This ruling allowed Beyoncé to continue her trademark efforts. However, the battle was not yet finished.
In 2023, Beyoncé reapplied for her trademark, only to encounter opposition from a Wisconsin boutique asserting rights to a “Blue Ivy” logo. The examiner stated that the store, which has owned the logo since 2011, and the name of the star’s daughter were “confusingly similar.” However, when the boutique did not contest the application, Beyoncé’s legal team proceeded, ultimately resolving the issue successfully.
“Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,” the Trademark Official Gazette formally publicized on December 31.
If a refusal is not submitted by January 30, the star’s lawyers will receive a Notice of Allowance.
The trademark now provides Beyoncé exclusive rights to utilize Blue Ivy’s name in multiple sectors, including fashion, entertainment, and other business endeavors. This action guarantees that the name is safeguarded under the vigilant oversight of the Carter family.
In a 2013 interview with Vanity Fair, Jay-Z talked about their choice to register the name as a trademark.
“People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.”
