Peckham Hair and Cosmetics, based on Rye Lane, was hit by the mass boycott after footage emerged online of a shopkeeper “strangling” a Black woman as she tried to exit the store, reports The Voice UK.
Sindho, who owns the once popular hair store, is reportedly now “destitute”, but many on social media are deeply sceptical about this claim.
Sindho told the Daily Mirror:
“This is going to pass and I’m going to make much more money than I did in this shop, and I’ve built 45 shops before in this market, everybody knows me. Once my family is safe and settled I am going to open another hair shop and these people are going to buy the same stuff from the same shop.”
The distressed woman cries out for others to look and for someone to record the chaos.
She repeatedly shouted: “Call the police, call the police! Call the f***king police! Call the f***king police…This man just strangled me, this man just strangled me. Get the f**k off me.”
The 31-year-old woman was allegedly attempting to steal items before the altercation, the police said.