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Carol’s Daughter has announced the launch of its new campaign, Love Delivered, in partnership with the Mama Glow Foundation, to help raise awareness of the Black Maternal Health Crisis in the United States.
Carol’s Daughter founder Lisa Price and the world-renowned doula Latham Thomas have chosen to launch during Black Maternal Health Week (April 11 – 17).
Love Delivered is “focused on raising awareness of the Black Maternal Health Crisis in the United States and the importance of advocates and doulas at the times when Black birthing people and babies are most vulnerable—before, during and after birth.”
“I was blessed to have a doula who recognized my needs and spoke to me AND up for me in so many ways. The experience showed me the importance of advocacy, because so many times Black women are not heard during such a crucial moment in their lives,” explained Lisa Price. “With Love Delivered, and through the partnership with Latham and the Mama Glow Foundation, we have an opportunity to start to turn the tide on this crisis. Latham is someone I’ve known and admired for years and I love that we can come together as Black women, and take a stand for other Black women, ensuring their voices are heard, their needs are addressed, and their lives are saved.”
Black mothers/birthing people are between three to four times more likely to die due to childbirth or childbirth-related causes than their white counterparts. A whopping 60% of these deaths are classified as preventable.
According to the AJMC, Over the past 20 years, cases of SMM have increased by over 200%, while cases disproportionately affect Black women. One study found Black women experienced severe maternal morbidity (SMM) at a rate 2.1 times greater than that of white women.
It is widely suspected that a combination of institutional racism in society and the health care system contributes considerably to the mortality rates.
Love Delivered will work over the next three years to raise awareness about Black Maternal Health amongst 100 Million people and directly engaging 10,000 people to be advocates.
“The movement for Black lives has to start before birth because there are forces working against us before we are born. In addition to demanding systemic change, for us to truly make a difference, we need to empower birthing people along the childbearing continuum with resources, guidance and advocacy tools to support their birth village and the larger community,” stated Latham Thomas. “Birth is meant to be a joyful and transcendent experience, we have the opportunity to work together to restore safety, dignity and strive towards equity in birth.”
Love Delivered will empower, support, and show love to Black birthing people and babies when they need it most through robust outreach programing.
The program includes access to online resources and maternity experts for expectant and new families, access to doula support and information on doula services in their area, professional doula training programs and more.