Choreographer and creative director Charm La’Donna is drawing renewed acclaim following her work on Bad Bunny’s Super Bowl LX halftime performance.
Fans and industry figures highlighting her growing influence behind some of the most memorable live music moments in recent years.
Social media buzzed after the Feb. 8 show—popularly dubbed the “Benito Bowl”—as viewers credited La’Donna’s choreography with helping transform the performance into a visually cohesive cultural spectacle.
Many pointed to her signature style, which blends hip hop, ballet, and jazz while highlighting storytelling that reflects each artist’s identity and message.
Publicist Karen Civil was among the first to spotlight La’Donna’s role, noting her imprint across multiple high-profile halftime productions. In a post on X, Civil praised her for bringing performances by Bad Bunny, Beyoncé, The Weeknd, and Kendrick Lamar “to life through incredible choreography.”
Fans echoed the sentiment, with many applauding La’Donna’s ability to translate complex themes into movement. One user described her work as “visionary” and praised the timing and artistic precision that helped unify the show’s pacing and emotional tone.
Another viewer linked her latest success to earlier achievements, saying her choreography for Beyoncé’s 2024 Christmas game halftime performance captured the “true essence of the theme.” Others highlighted how her direction created a consistent creative thread across multiple Super Bowl productions.
Born Charmaine La’Donna in Compton, California, she trained across several dance disciplines before building a career that spans performance, choreography, and creative direction. Over time, she has become known for translating music into movement that feels both culturally grounded and visually exact.
Industry observers say her work often operates behind the scenes but remains central to how large-scale performances are structured—from formation design and transitions to pacing and emotional storytelling.
Today, La’Donna is widely regarded as one of the leading Black women shaping the creative direction of major live music events, helping artists communicate through motion as powerfully as through sound.
