Tennis superstar and 2023 U.S. Open champion Coco Gauff is adding a new title to her résumé: investor.
The 20-year-old phenom has joined forces with Unrivaled, the groundbreaking women’s 3×3 basketball league founded by WNBA stars Napheesa Collier and Breanna Stewart.
The league officially announced Gauff’s involvement on January 6, celebrating the partnership on social media.
“A champion on the court, a visionary off it,” the league shared on X. “Welcome @CocoGauff to the @Unrivaledwbb family as an investor—together, we’re taking basketball to the next level!”
Gauff’s Vision for Women’s Sports
Basketball has long been a passion for Gauff, and her decision to invest reflects her commitment to elevating women’s sports.
“I’m thrilled to be joining Unrivaled as an investor,” Gauff shared in a statement. “Basketball is one of my favorite sports, and the chance to support a league that’s redefining the game is exciting. I look forward to being part of this movement and continuing to help elevate women’s sports to new heights.”
Building a League for Top Talent
Founded by Collier and Stewart, Unrivaled aims to provide WNBA players with off-season income opportunities and a platform where talent meets equitable pay.
“The principle of our league is that it’s the top talent, and women need to be paid accordingly,” Collier told Yahoo Sports. “We need to be treated as professionals…this is transformative.”
The league will feature six teams, each with five players, competing in Miami. Notable athletes such as Angel Reese, Arike Ogunbowale, and Flau’jae Johnson are expected to play, with a one-on-one tournament set to be a mid-season highlight.
A Star-Studded Investor Lineup
Since its inception, Unrivaled has drawn significant financial backing. In December, the league raised $28 million in Series A funding, with support from basketball icon Giannis Antetokounmpo, Olympic swimmer Michael Phelps, and South Carolina women’s basketball coach Dawn Staley.
NBA legend Carmelo Anthony, alongside actors Ashton Kutcher and Mila Kunis, contributed an additional $7 million.
With Gauff now on board, Unrivaled further cements its position as a leader in revolutionizing women’s basketball. The league’s inaugural games tip off on Jan. 17, marking the beginning of a new era in women’s sports.
