Renowned entrepreneur and social media personality, Tabitha Brown, has announced the launch of her first-ever wine collection, available exclusively at Target.
This exciting venture marks a new chapter in her ongoing partnership with the retail giant, which has flourished over the past four years.
Brown revealed the news during her appearance at the Essence Festival of Culture, captivating the audience on the Food and Wine stage.
With her signature charm, she shared:
“Tab loves a little wine, so I thought, why not share that with everyone?”
The new collection features two enticing varieties: a red blend called “Hello There!” and a moscato named “Love Y’all!”—a tribute to her husband’s favorite.
Priced at just $7.99 per bottle, these wines promise to deliver a high-quality taste without breaking the bank.
Brown’s personal journey with wine began two decades ago when a friend suggested it as a way to unwind during her mother’s illness.
“I started with red wine—Merlot. It was cheap, bitter, and strong,” she reminisced. Over the years, her taste has become more refined. “I’m no sommelier, but I’ve learned what I like. I enjoy a good blend or a cabernet, and even a merlot if it’s South African or French.”
The announcement has generated significant buzz among Brown’s fans and followers. Social media is abuzz with excitement, with many eagerly awaiting the collection’s arrival.
One user on X expressed hope that Target will be prepared for the launch, while Instagram comments are filled with congratulations and support.
Fans and celebrities alike have joined in the celebration. TV host Nina Parker declared she’d bring Brown’s wines to her next game night, and notable names like B. Simone, Keisha Epps, and Niecy Nash have all voiced their enthusiasm.
In addition to the wine, fans are already brainstorming perfect pairings. Some suggest enjoying Brown’s wines with her Parmesan popcorn, another Target exclusive, while others propose serving the red blend with her sweet pea and basil ravioli for a delightful date night.
Mark your calendars—Tabitha Brown’s wine collection will be available at Target starting July 21.
Don’t miss the chance to experience these delicious and affordable wines that are sure to become a new favorite.
