Renell Medrano, the Bronx-born photographer and director known for her striking imagery and ability to capture culture with raw authenticity, is expanding her creative footprint.
The celebrated visual storyteller has officially been named Creative Director at Supersuite, marking her first major foray into the beauty and fragrance space.
While Medrano has long been a respected force behind the camera, shooting campaigns, music videos, and portraits that have defined a generation’s aesthetic, her appointment at Supersuite represents a natural progression. Beauty, she notes, has always been an integral part of her artistry.
From the subtle details she highlights in her photography to her personal love of fragrance, the transition feels less like a pivot and more like an extension of her creative universe.
“Fragrance has always been deeply personal to me,” Medrano shared in a statement. “It’s about memory, storytelling, and self-expression, the same things I’ve always explored through my lens. Supersuite offers a space to bring those narratives to life in a new way.”
As Creative Director, Medrano is expected to infuse Supersuite’s brand identity with her distinct visual language, one rooted in authenticity, intimacy, and cultural depth. Her involvement signals a new era for the brand, one that leans into artistry as much as it does innovation. The partnership also reflects a larger trend of beauty houses collaborating with cross-disciplinary creatives who bring fresh perspectives beyond traditional beauty marketing.
Medrano’s fans can anticipate campaigns and projects that blur the lines between art, fashion, and beauty. If her past work is any indication, from her acclaimed photo series to high-profile collaborations with musicians and luxury brands, Supersuite’s upcoming releases will carry both cultural weight and emotional resonance.
The move underscores Medrano’s evolution as not only a documentarian of style and identity but also a tastemaker shaping them. Just as she once redefined how young creatives from the Bronx could see themselves in global spaces, her new role promises to expand what beauty storytelling can look like on an international scale.
In stepping into her beauty era, Renell Medrano isn’t leaving her camera behind, she’s simply reframing the shot. With Supersuite, she has the opportunity to capture beauty not just through images, but through scent, storytelling, and immersive brand experiences.
