Celebrated couple, Ashanti and Nelly, recently made headlines not just for their engagement and impending parenthood but also for their latest venture together.
On April 17, 2024, Ashanti revealed both her pregnancy and her new role as a co-owner of Proov, an at-home fertility and hormone testing company.
In an announcement filled with love and excitement, Ashanti expressed gratitude for the new chapter in her life.
“This new year of life is such a blessing full of love, hope, and anticipation,” she shared with Essence. “Motherhood is something that I have looked forward to, and sharing this with my family, fiancé, and loyal fans, who have been so supportive of my career, is an amazing experience.”
In a video announcing her pregnancy, Ashanti can be seen opening an early pregnancy test from Proov, with the company’s logo featured prominently.
Proov, as described on its website, offers affordable at-home fertility and hormone marker tests, including early pregnancy tests, fertility reports, and hormone marker tests.
Their products aim to provide actionable information for individuals trying to conceive, complementing existing ovulation tracking methods.
Proov’s journey began with founder Amy Beckley, Ph.D., who was inspired by her own struggles with infertility and miscarriages.
Motivated to help others facing similar challenges, she developed non-invasive tests to assist women on their conception journey.
The company’s mission has resonated with thousands of women, helping over 5,000 individuals achieve pregnancy.
For Ashanti and Nelly, Proov represents another entrepreneurial endeavor outside the realm of music.
Nelly’s business ventures include Apple Bottoms jeans, MoShine spirits, and Three Commas T-shirts. Meanwhile, Ashanti has ventured into ownership by partnering with EQ Exchange, becoming the first Black female artist to co-found a Web3 company.
As they navigate parenthood and entrepreneurship together, Ashanti and Nelly continue to expand their impact beyond the entertainment industry, leaving a mark in the business world as well.
