Fashion powerhouse Marc Jacobs has unveiled its highly anticipated Fall 2024 campaign, and the show’s star is the iconic Cardi B.
Cardi B is bringing her signature flair and unapologetic style to the high fashion world in the 2024 campaign.
In addition to her major fashion moments, Cardi B recently made headlines by announcing she was expecting her third child.
The pregnancy announcement came shortly after she confirmed through her representative that she was divorcing her husband, Offset.
The lauded brand took to Instagram on Thursday to share its latest campaign ad, which features Cardi B, Lil Uzi Vert, Kai Cenat, Irina Shayk, Clairo, Alex Consani, and Gabbriette.
Marc Jacobs unveiled its Fall 2024 campaign, which features an impressive lineup of models, musicians, and fashion enthusiasts. Under the tagline “What is Marc Jacobs?” the campaign features the iconic Cardi B, supermodel Irina Shayk, and innovator Lil Uzi Vert.
The campaign, shot by renowned filmmaker Harmony Korine, captures the collection’s essence through edgy and vibrant visuals.
The clip shows the celebrities giving their definitions of Marc Jacobs, soundtracked to Charli XCX’s Brat album cut “360.”
Cenat describes the brand as “fun,” while Uzi says Marc Jacobs is “love,” and Cardi calls the company “marvelous,” later adding, “abso-fucking-lutely,” before letting off her trademark laugh.
Cardi B also featured in a few still images, modeling the brand’s newest additions.
The “I Like It” rapper was photographed in a zebra print coat and a large red Marc Jacobs tote bag. She finished her look with sleek black hair, long red nails, and neutral makeup.
The collection includes graphic zebra prints, shiny leathers, distressed denim, and metallic studs in bright red, black, and silver. Key pieces include iconic bags like the satchel, tote, and snap and a new silhouette called Dual, which looks set to become a modern classic.
