Latto is back with her latest single, “Brokey,” but the music video has fans scratching their heads. The video, featuring the fired Waffle House employee and other celebrity appearances, has sparked questions about the concept’s meaning and relevance to the song.
The “Brokey” music video is finally here, but the visuals for the rapper’s newest track have stirred up quite the reaction on social media — and not all of it is positive.
The video was officially released on Friday and featured Rubi Rose, Alabama Barker, Desi Banks, and more. The end of the video also seemed to tease the forthcoming video for “There She Go,” a little something extra for the fans. But that couldn’t distract from what some termed “a mess.”
Many fans expressed their confusion and disappointment with the video, stating that it doesn’t seem to make sense or align with the song’s message. Some have criticized Latto for using a controversial topic as a gimmick, while others have defended her creative choices.
“Love Latto down, but the video has nothing to do with nothing. She could’ve kept it,” a fan wrote.
Another added, “Latto’s album has been on Billboard 200 for eight weeks. I am so proud of her.”
“This video could have been sooooooooo creatively done,” another fan commented.
Despite the confusing elements in the video, “Brokey” has quickly gained traction, and many still love the song for its infectious beat and catchy hook. Latto’s unapologetic attitude shines through in her lyrics. However, whether the video lives up to her usual visual standards is up for debate.
Also, whether or not the storyline makes sense, Latto continues to dominate as, according to Chart Data, ‘Brokey’ is currently the trending #1 music video on YouTube US a few hours after its release.
Regardless of the mixed reviews, Latto’s “Brokey” video is getting attention, which seems to be a win in the viral age. Fans may be confused, but they’re still talking about the rapper’s bold creative choices. Isn’t that what matters?
In the end, the “Brokey” video may be a reminder that in today’s music industry, not everything needs to make perfect sense — as long as it gets people talking!
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